{"id":6253,"date":"2025-08-28T14:52:08","date_gmt":"2025-08-28T11:52:08","guid":{"rendered":"https:\/\/baronfoodtech.fi\/tiina-hinnen-versatile-professional-in-finance-and-business"},"modified":"2026-11-05T13:02:34","modified_gmt":"2026-11-05T11:02:34","slug":"tiina-hinnen-versatile-professional-in-finance-and-business","status":"publish","type":"post","link":"https:\/\/baronfoodtech.fi\/en\/tiina-hinnen-versatile-professional-in-finance-and-business","title":{"rendered":"Career Story: Tiina Hinnen \u2013 a versatile professional in financial management and business development in bakery consulting"},"content":{"rendered":"
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Tiina Hinnen works at Baron Foodtech as Manager, Development and Business Control.<\/figcaption><\/figure>\n

Tiina Hinnen is a true all-rounder at Baron Foodtech, combining financial management, HR, development projects, and ERP system management. Her career story shows how a childhood interest in numbers grew into an international career and a passion for developing the bakery business together with customers.<\/strong><\/p>\n

Background and education<\/h2>\n

Tiina Hinnen holds a Master\u2019s degree from Turku School of Economics, where she studied financial management and law. Her studies created a strong foundation for a broad understanding of business, as well as a basis for continuous learning and building networks.<\/p>\n

Her fascination with financial management began already in childhood. Playing with a cash register was perhaps the starting point for a career shaped by accounting and finance. Later, her career took her to the manufacturing industry, where she worked in diverse roles and often as the first person in new positions. This naturally introduced development and change into her path, which are now also central in her role at Baron Foodtech, a partner in bakery business growth and development.<\/p>\n

Tiina joined Baron Foodtech through a positive shared history. She had previously worked with Mikko Lehtinen at Vulganus and during the Baron Consulting years. The opportunity to work with the third generation of the Lehtinen family and to view the bakery industry from a completely new perspective was a strong reason to join.<\/p>\n

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Tiina values teamwork and open communication in her daily work.<\/figcaption><\/figure>\n

A multifaceted role in bakery consulting<\/h2>\n

In her current role as Manager, Development and Business Control, Tiina is responsible for Baron Foodtech\u2019s general administration, financial management, HR, and various development projects. She humorously describes herself as a heptathlete, as her work covers many different areas and responsibilities.<\/p>\n

One of her most significant projects at the moment is building a quality management system for Baron Foodtech. Previously, she had approached quality management from the perspective of manufacturing industry, but now the focus is on developing service business, which brings new challenges and opportunities.<\/p>\n

In addition to financial management, Tiina is actively involved in process and practice development and also serves as the main user of Baron\u2019s ERP system. This provides her with a strong perspective on how data, administration, and business operations are interconnected. She sees versatility as a richness, as combining different responsibilities allows her to understand the big picture and how different parts of the business support each other.<\/p>\n

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Collaboration with customers and colleagues is an important part of Tiina\u2019s work.<\/figcaption><\/figure>\n

Learning and growth in international bakery business<\/h2>\n

Working and living abroad has left a strong mark on Tiina. Internationality comes naturally to her, and it is part of daily life at Baron Foodtech, which operates in the global bakery industry.<\/p>\n

\u201dLiving abroad adapted internationality in me on a whole new level. In Finland we too easily turn inward, but at Baron Foodtech internationality is part of everyday life, and I feel at home here.\u201d<\/em><\/p>\n

As the company has grown, Tiina\u2019s responsibilities have also expanded. Customer work has become part of her role, bringing new meaning and motivation. Some of the most memorable experiences have been following major projects and seeing the team succeed. \u201dIt is truly rewarding to watch a massive project being completed together.\u201d<\/em><\/p>\n

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Development work and process modeling are part of Tiina\u2019s everyday tasks.<\/figcaption><\/figure>\n

Work culture, values, and well-being<\/h2>\n

Tiina describes Baron Foodtech\u2019s work community as innovative, caring, and international. The company\u2019s values are strongly present in daily life. Customer orientation is essential both in projects and in the building of the quality management system. Honest work and the mindset of always being on the baker\u2019s side of the table are also visible every day.<\/p>\n

For Tiina, it is important that the company also takes care of employee well-being. Expert work requires attention to a large number of details, which is why taking care of resilience is essential. At Baron, this is supported through shared activities and team moments that strengthen energy and team spirit. Her own free-time activities, such as going to the gym, spending time outdoors, and traveling, also help her stay focused and resilient at work.<\/p>\n

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According to Tiina, Baron Foodtech\u2019s work community is innovative, caring, and international.<\/figcaption><\/figure>\n

Future and perspectives on bakery business development<\/h2>\n

What motivates Tiina most is progress and development. She enjoys seeing the organization grow, expand, and move forward boldly.<\/p>\n

A key part of her role is the ability to balance detailed work with seeing the big picture. \u201dIt is important to notice the small details but at the same time keep the big picture in mind. That way risks can be eliminated, and stability can be brought to the company.\u201d<\/em><\/p>\n

Tiina finds the combination of financial management and business development especially fascinating in the context of the bakery industry. \u201dThe numbers in financial management are only a reflection of how the business is run. This combination is highly interesting both in my own work and in customer projects, and new tools are continuously changing its nature.\u201d<\/em><\/p>\n

Personal lessons and memories<\/h2>\n

The most important lesson Tiina has learned in her career is to dare to step out of her comfort zone and test her limits.<\/p>\n

There are also lighter moments in her workdays. For example, after a customer meeting the team might head out to train together. \u201dThose moments have been truly refreshing and brought positive energy into our workdays.\u201d<\/em><\/p>\n

Close collaboration with customers is also meaningful to her. \u201dIt is wonderful to feel like part of the customer\u2019s team rather than just a supplier. It is an honor to work so closely together that it truly feels like a shared project.\u201d<\/em><\/p>\n

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Financial management, development projects, and the ERP system go hand in hand in Tiina\u2019s work.<\/figcaption><\/figure>\n

Tiina Hinnen in brief<\/h2>\n